The Launch Of SocialPRO (Social Media) Clubs In Kenya.

The growth of social media in business and communication in Kenya has necessitated Social Edge Africa to spearhead the formation of social media clubs in universities. The Ministry of Information and Communication endorsed the initiative and on Thursday 25th of October 2012 we launched SocialPRO clubs and a new campaign to promote responsible & ethical use of Social Media at the UoN; Lower Kabete Campus. The Guest of Honour was Dr. Bitange Ndemo, other guest speakers include;
Cynthia Nyamai- TV personality
Maryann Michuki- Social Media Manager-Safaricom
Sriram Bharatam-Founder of Kuza Biashara
Doreen Waithera – CEO MSK
Evans Muriu-Wanadamu Initiative
Muthuri Kinyamu- Social Edge Africa
Kennedy Gathu-Lari Smart Villages
Calvin Nyakundi- Discussion on online freedom moderated by Cherrie of KBC.
According to the 24 year old Muthuri Kinyamu, the founder and business director at Social Edge Africa, “The core objective of these clubs is to teach, educate, create awareness and impart knowledge & skills of various disciplines of social media and platforms to the university students”.

The initiative seeks to develop a talent pool of graduates with a solid understanding of new media to bridge the knowledge gap and demand there is today for people with skills and expertise in various disciplines of social media especially.

These clubs in a nutshell will unlock the potential on social media to the students, expose them to the limitless possibilities online and help faculty integrate various social media networking sites to teaching to ease content sharing and make learning more fun. The faculty will also learn how to create, optimize and share digital content in various formats with students across various platforms as well as help them embrace new media and thus use it to connect, engage and gain valuable feedback from the students. Through these clubs the faculty shall establish processes that control the publishing and monitoring of their content online & globally.